Analyzing your competitors will help you identify your strengths and weaknesses and strengthen your profits after applying strong recovery tactics collected from your competitors. In this article, you’ll find out what competitive analysis is and what benefits you’ll get. It also gives you a method for conducting an online competition analysis.
What is competitive SEO analysis?
Competitive analysis is a formal assessment in which you evaluate the websites of one or more companies that directly or indirectly compete with your own arsenal of keywords and their use. In other words, analyze your online competitors, not offline competitors.
Online competitors have access to business information and mutual marketing materials that they may not be able to easily assemble in the offline world. This opens up even more opportunities for competing analytics to use the data. Studies have shown that Internet users rarely move after the first few pages. Therefore, be sure to be on the first page of the results of the search engine. But how to get there. Read it and find out.
The benefits of online competitive analysis include:
- You determine who you are competing with in the online world and can assess the opportunities and levels of threats in your market.
- You will identify your own strengths and weaknesses so that you can take care of them decisively. Studying competitors gives you a great opportunity to determine how you are doing.
- You can also identify or confirm your Unique Value Proposition (UVP). Your UVP is the most important part of your business that sets you apart from your competitors.
- You can determine the factors of success in your market. They can vary greatly from market to market and may not meet your expectations.
- You identify specific actions that need to be taken to improve your competitive position.
To help with competitive analysis of factors specifically related to site design, I’ve developed the following quiz table, which I call my main review. Answer each question and rate the answer from zero to five.
The basic exam focuses on the architecture of the site’s design.
This basic exam is based on a series of questions, about 16, that will tell you what to do and what should be on every good website. Even if you understand the meaning of each question, you will be able to fully understand your point of view. Percentage value allows you to compare with others in the analysis, as well as with a completed schedule for your own business assessment. (estimate questions from zero to five)
Does the site have a clear purpose? _ / 5 Has a clear process of problem resolution/solution been reported? _ / 5
Is the value proposition on the home page enough
Does the value proposition have a strong incentive? _ / 5 Were the confidence indicators used effectively? _ / 5
Are there several competing calls to action – / 5
Is the information on the page grouped together? _ / 5 Is the flow of information natural and intuitive? _ / 5
Is the potential customer focused on the right things in the right order? __ / 5
Too many “clicks” between buying and delivering a product? 5 Low score – too many clicks
Total (X) / 50 q percentage estimate
In addition to the table above, you should follow the following recommendations when conducting a competitive analysis.
Use a variety of tools to identify other competitors. For example:
Who else is betting on your PPC keywords?
Which sites appear in normal search results on your request?
Check incoming links and anchor text (branded anchor text and keyword text) for websites, trade association memberships, and business registries.
Use your own analytics to determine which sites your visitors come from, especially from transition sources.
Use social media mentions as a guide.
Identify the main factors in your industry’s success and evaluate yourself and others for each of these factors.
Determine the competitive advantages of every business, including yours, in the analysis. What makes each business unique? Do they have patents or copyrights that give them a competitive advantage? Is there a dominant company with a market share equal to or close to the level of “critical mass”?
Identify your competitors’ revenue models. How do your competitors make money? Are you ignoring potential sources of income?
Do your competitors use partnerships, outsourcing or other strategic relationships? Can your business benefit from such a relationship?
Key point: Check out any unique or creative elements or approaches your competitors may use during the analysis. Often the best information comes from where your competitors deviate from conventions.
Combine the data collected
Data collected from the initial assessment and from additional data sources should be divided into four categories:
Keywords used by your competitor’s competitors
The architecture of your competitors’ website
Matching your competitors’ strategy
The social presence of your competitors
Keywords used by competitors
Use Google’s keyword tool and look for keywords relevant to your page in the same language as your page and the market for the country you’re targeting. Use tool offerings to select keywords with more volume and low competition. If you log into your Adwords account, keywords will show up with a price per click. Choose keywords with the lowest competition and lowest cost per click.
The architecture of a competitor’s online website
Use the site command to see how many pages Google indexed. This will give you an estimate of the size of your competitor’s website. For advanced search engine analysis, look at indexing other digital assets to find opportunities:
Check the image and video indexing.
Explore the profiles of competitors and determine their content marketing strategy: videos, store feeds, lists of places/cards, news/press releases.
Make sure your competitors are active, interact with the blog, and update it regularly. Determine how your blog is configured, for example, whether it’s in a separate domain, sub-domain, or subp spot.
Look at your competitor’s web page headlines, H1 headlines, meta-writing, meta-keywords that you can get with the site command (site: www.yourwebsite.com).
Look at the keyword used in the ranking pages.
Evaluate web urls for structures with lots of keywords.
Analyze the variety of your competing links. Analyze and collect links from press releases, distributions, social bookmarks, widgets to identify key success factors that influence why competition is above you.
Recently, in August 2012, it was announced that social networks are NOT a ranking algorithm. This doesn’t mean that in the future, the social presence of Google’ likes or Facebook will not shape the ranking factors. Maybe it’s an update and an inter.
it’s enough to act with your blog.
SEO and competition analysis is an endless task. All the activities mentioned in this article should be done regularly, for example, once a quarter, and take a long time. It should be implemented because it will help you learn best practices from your colleagues and increase the effectiveness of your own search engine optimization efforts.