Strengths – The First Step in Your SWOT Analysis
Here are 4 stages of your analysis plan.
Can you guess the first step in your competitive analysis?
Strengths?
Vulnerable points?
Chances?
Danger?
If you choose “threats,” you have made the right choice.
You can beat your competitors in their own game. Here’s how:
Step 1: Find blogs like yours in your niche with your DA.
That’s why I go to the Alexa.com.
Scroll down to The Popular Sites Review and enter your URL.
Scroll down to “Which sites are related to your blog name.”
Copy the URL of the first site.
If you don’t have an account, create one.
Insert the URL of a competing blog that says All Reports, Domain Entry, Keyword or…
Make sure the drop-down list includes a “Domain Review.”
Scroll down to the best organic keywords.
Here’s what I found:
Triberr 11 (6) 880
One of my competitors gets into the ranking on the keyword Triberr. It is in 11th position with 880 searches per month.
I really started the concept on Triberr. Suppose I want to beat his position 11.
What would I do?
Step 3: Click the keyword. In Semrush, keywords are links.
You will see all your competitors who use this keyword.
When I clicked the link, I saw this article in Position 2:
Considerations:
NinjaOutreach is a well-known blog. Will they have a DA bigger than mine? I guess.
Look at the numbers in the hat. You want to be able to beat these numbers so that people click on your link. I can really surpass that number because I have 8 million coverage on Triberr. Writing on Triberra is always possible.
Notice how now I have advice on the title of my article. I want search engine users to see my 8M number in my title and click on my post.
Can I move to position 1 so people can see my post next to Ninja Outreach?
Note. Semrush allows you to use only 10 free apps a day.
You need to see if your competitor has a higher domain credibility than you.
Insert a link to your contest where you see the URL.
At the time of writing, Ninja Outreach has a domain authority rating of 55. Mine’s 46.
Google shows its readers an article Ninja Outreach before me.
Conclusion: at least until I finish my article on Triberr.
You may be wondering if position 3 suits me? Should I be at the top of page 1? My answer is yes, I do.
No one clicks on my post, even if the numbers in the title are better than what’s already on the net. No one’s going to click on my article if they don’t see it.
If that’s your conclusion, go back to Alexa and repeat the procedure in Semrush with z2.
Fun and easy! Rinse and repeat!