Are you wondering what’s going on with your internet business? Why can’t you attract visitors to your site? The conversion rate is too low. or is one visitor not enough?
Lately I have faced a similar situation and tried to use what I know about SWOT analysis in my internet business. I use the same technique to run SWOT analysis on the website and unexpectedly discovered some valuable facts for my website.
In this article, I’ll share with you my real example of SWOT analysis of my site. You can use it as a guide for your won internet business.
Below is a sample of the SWOT analysis of the website conducted on my own website, Total quality Management, which I published in 2001. It is written using a knowledge-based approach. The rating of this website is on Google’s Page 9 and PR 2. After 8 years of publication, it has never been moved to Page 3 of Google. Some of you may know that my three-month blog with SWOT analysis was recently published for the last time. For 3 months, The Google page took the first place in the ranking of Google. This success story made me wonder why my site in the total quality management ranking was so far behind.
My goal is to move my website, Total quality Management, to the Google page from No.1 to No.3, and I conducted a SWOT analysis of the website using a template and a SWOT analysis sample as a guide. Here’s an example of SWOT analysis from my website:
SWOT factor – strengths
S1 – 8-year-old site – matured
S2 – The website contained targeted specific examples and case studies of general quality management
S3 – site takes first place on Google page on with keyword – “tqm”
SWOT Factor – flaws
W1 – Website design is unprofessional
W2 – Website content stays the same for several years
W3 – site navigation is incomplete
SWOT Factor – Opportunities
O1 – Online research on integrated quality management is in high demand
O2 – Availability of case studies and reports on the website is limited
O3 software to create websites is widely available
SWOT – Threats
T1 – site with new content and blogs moved to the top page of Google
T2 – the number of visitors to this website is very low (according to awstat)
Of the four SWOT factors, I continue to evaluate the seriousness and impact of each factor as a way of prioritizing, continuing to use the SWOT model to formulate strategies. Once the strategies are formulated, I can only act.